OPOTY x Fjällräven
Created a photography contest and IRL sponsorship activation that aligned Fjällräven with adventure photographers globally
About This Project
OPOTY (Outdoor Photographer of the Year), is one of the world’s leading photography contests, attracting over 10,000 entries each year.
A collaboration between The Telegraph, Outdoor Photography magazine and Fjällräven, we celebrated the winners and runners up with an exhibit of their shots at The Telegraph Outdoor Adventure & Travel Show. The event, attended by over 30,000 attendees. The event also saw the winner announced, with the victorious photographer awarded their prize live on stage.
Fjällräven, the renowned Swedish adventure apparel brand, celebrated the winner by awarding a place to them on the Fjällräven Polar – a unique, money can’t buy adventure to the North Pole.
As well as advertisements and features in The Telegraph and Outdoor Photography magazine,,the collaboration drew global media coverage featuring the winners photographs, from titles including The Daily Mail, The Weather Channel, Yahoo and Metro, and aligned Fjällräven with a passionate community of outdoor photographers around the world.
Client:
Date
2014 - 2017