Rouleur x Giro d’Italia
Partnered with the Grand Tour to celebrate 100 years of history through rare & unique memorabilia and photographs
Giro d'Italia
Date
2015 - 2017
Category
Events, Marketing, PartnershipAbout This Project
We partnered with RCS Sport – owners of the Giro d’Italia – one of the three major stage races in professional road cycling, to create an exhibit celebrating 100 years of the race and its prestigious jersey, the Maglia Rosa, which is worn by the race leader.
The exhibit brought together a collection of never seen before jerseys, race photography, race artifacts and the race trophy – offering a once in a lifetime experience for cycling fans.