Built For Brands On The Move
Altitude West is a creative consultancy and strategic partner to ambitious brands in the endurance, action, and active-lifestyle space.
From the swells of Hawaii to the Rockies’ summit peaks, North America is an unmatched playground for outdoor athletes and adventurers. Whether you’re chasing podium finishes, cultivating community, or scaling a category, we help you connect with the people who live for movement.
We work coast-to-coast, partnering with brands based in North America, as well as UK & EU businesses looking to grow in the U.S. market with credibility, cultural relevancy, and impact.
Behind Altitude West
Ian Chandler
Born in the UK, based in California, and always chasing the next great adventure - Ian brings over 15 years of experience in brand marketing, sponsorship, and live events. He’s worked with global brands, emerging startups, and ambitious nonprofits across Europe and North America.
After a decade working in London’s media and marketing scene, Ian relocated to Santa Cruz in 2018. Today, he lives at the intersection of surf, snow, and singletrack - and brings that same energy to the clients he partners with.
Ian has led integrated campaigns, built global partnerships, and produced experiential activations across running, cycling, snow sports, and more. Whether it's launching a brand into a new market or elevating an existing presence, he understands how to connect with niche communities and deliver measurable results.
Who We Work With
We Partner With Brands That Move People
From performance apparel to fitness tech and world-class events, we collaborate with brands that thrive in motion. Whether you’re rooted in endurance, outdoor culture, or wellness – or entering the space from an adjacent industry – we help you grow with purpose and clarity.
1. Sport and lifestyle brands in endurance, outdoor, and action sports culture.
2. Events across cycling, running, snowsports, and more.
3. Fitness, wellness, and movement-focused startups
4. Non-endemic brands entering the active space
5. Tourism and destination brands targeting active travelers.
We Guide Brands Through Growth & Expansion
Altitude West bridges insight, geography, and cultural nuance. Whether you’re crossing borders or scaling into new communities, we help you find your voice and deliver impact.
Ambitious Sport &
Lifestyle Brands
We work with performance-driven brands that thrive in the worlds of endurance sport, movement culture, and action lifestyle – helping them elevate their voice and grow with intention
Non-Endemic Brands
Entering The Space
Not from this world? No problem. We help fashion, wellness, automotive, tech, and other brands authentically connect with active audiences – and bring fresh energy to sport-driven culture.
UK/EU Brands Expanding into North America
With deep knowledge of both markets, we help European brands localize and scale across North America – bridging consumer behaviors, retail landscapes, and brand expectations.
North American Brands Growing Internationally
From the Sierras to London and the Alps, we help U.S. brands take a smart, strategic approach to UK/EU expansion – navigating nuance while maintaining brand strength and clarity.
Looking to achieve ambitious goals?
Let's Get Started
Project & Campaign Support
From athlete programs and branded events to high-impact partnerships and content-driven campaigns - we jump in to help you execute standout marketing that moves the needle.
Fractional Leadership
Senior marketing direction without the full-time hire. We act as your on-demand CMO or strategic advisor - bringing leadership, insight, and momentum to your marketing function.
Strategic Guidance & Mentoring
We offer targeted guidance to founders, brand leads, and marketing teams - helping you navigate the world of endurance, action, and movement-first culture with clarity and confidence.
Leveraging our experience working with respected brands & businesses
